It’s easy to be influenced by pictures we see or advertisements we read. There is no shortage of ads for weight loss products, pills, drinks, diets etc. Each of these are accompanied by a before and after picture. The before picture of the woman (or man) is usually her standing slouched over with a solemn look on her face. And then the after picture, standing with the best posture and a big smile. Many times, the person in the after picture is even holding up a large article of clothing to show the size they used to wear.
The advertisement is telling you that if you use said product, you can lose weight too, just like the person in the picture. It gets you all hyped up to think “If she can do this, so could I”. THIS is the solution (a.k.a. miracle) I’ve been waiting for!
You may wonder what’s the problem with being encouraged by someone else’s weight loss results who used the advertised product?
The first problem (among many) is that all people are different. You don’t know what her medical history is or her dieting history. You don’t know what medications she’s taking that possibly affect her appetite or her weight. You don’t know anything about her except that she took this product and lost weight.
The second product is you know nothing about the ingredients in this product. Many times, you can’t even pronounce them. Will they interact with your meds? Are they approved ingredients? Is this product contraindicated with your conditions? Oh, there are so many unknowns here.
Did you ever look at the fine print in the advertisements? If not, take a look. It reads something along the lines of:
- Results not typical
- As part of a balanced diet and healthy lifestyle
- All subjects followed a calorie-reduced diet and walking program
- Price does not include cost of grocery items
Yes, you read that correctly. The models in the advertisements who used the product were also dieting, cutting calories and exercising. Yet, the ad doesn’t lead you to believe that. It makes you think that you just need to pop this pill (“supplement”) three times per day and voila!
And, the results you are seeing are not typical of most average people. The advertisers are saying it right there to you. But if you don’t read the fine print, you miss it. You think it’s the product that brought these results that you too desire so much.
Don’t believe everything you see or read. And, do your due diligence, read the fine print. Don’t get suckered into another diet or gimmick. More than 95% of people who lose weight on a diet regain that weight within 2-5 years. Do you want to be included in that statistic?
The #1 Thing You Need to Do
Give up dieting. Commit to never diet again. But don’t stop there. Believe that you CAN change the way you relate to food and your body. Your mind is a powerful thing. It all starts with ONE BELIEF!
Not sure about intuitive eating?
Let’s take it one step at a time. First step is to break the spell that diets have over you. Add your name and email in the boxes below and join me over the next 3 days to learn how to break this spell.